The CEO of Lumina Beauty announced the upcoming launch of the "Client Glow Celebration," a significant customer appreciation campaign scheduled to commence in 72 hours. As the content is developing rapidly and requirements are evolving, it was essential to inspire and engage both new and loyal customers. I developed multiple branded assets aligned with their messaging within the timeline.

Lumina Beauty look and feel: Aspirational, welcoming, and vibrant — reflecting a genuine passion for enriching the lives of every client.

• Event Poster (A4 – print and digital)
• Instagram Graphic (social-ready)
• Slide Deck Template (3 Slides: cover, content and thank you)
• Packaging Concept for a limited-edition "Glow Kit" gift

Considering that the company’s name is Lumina, the Latin word for "Light," I

incorporated a sun motif into the logo and selected a distinctive color palette that reflects the brand identity.

The core values conveyed are "aspirational," "welcoming," and "vibrant," which guided the choice of yellow and orange hues for both the brand and the campaign.

Due to limited available information about the products within the Glow Kit, the only ingredient mentioned and known to enhance skin radiance was honey.

To maintain focus on skincare, I included an image of a woman with radiant, golden, glowing skin to visually emphasize the product’s benefits.

Additionally, the packaging and campaign evoke a summery feel, aligning with the idea of achieving a natural glow during the summer months.