Loot.co.za is a leading and rapidly expanding, hyper-growth South African online retailer. They launched in 2003 with a big focus on books but now has a wide variety of over 19 million products.

The company celebrated their 21st birthday by giving away a prize a day and

had a high-valued prize giveaway every Friday of that month.

The campaign included a R21 sale on the 21st of the month and had various deals running for the duration of the month.